creative direction
Judy's intuitive sense of design and her understanding of how to create or enhance a lifestyle brand make her a sought-after creative consultant. She brings experience with a wide range of creative projects to ensure your look has a consistent style and the substance needed for success.
Much like she does with people, Judy B can look at a product or brand and see exactly where the opportunities are for growth. Consulting with Judy B can help you:
-
Harness artistic vision for brand growth with a style guide
-
Visualize market trends and how to leverage them
-
Ensure brand consistency across a variety of products
-
Reinvent your brand’s visual identity
-
Shape new lines and products
Judy B's creative influence extends well beyond her high-profile celebrity fashion collaborations. When hired by Disney to consult on the launch of the Hannah Montana line, she married her intuition with boots-on-the-ground research.
She traveled to fashion capitals and tiny villages across Europe, drawing inspiration from the styles, colors, and patterns she encountered to set the trend for the following year and build a creative through-line for the growing brand.
When asked to design a t-shirt for the Sugar Factory, she had a vision for an entire fashion line. The company took her advice and the clothing became a favorite of celebrities and generated more revenue than the candy. She has also used her creative skills early on in her career to consult for Nike as a Rock ‘N’ Roll fashion expert and later for Jane Fonda on an activewear line.