JUDY B SWARTZ

CREATIVE

VISIONARY

Judy B. Swartz is known for her work as a fashion designer, creative director, and stylist. She has created looks for some of Hollywood’s most famous personalities, including Mary Kate and Ashley Olsen, Melissa McCarthy, Phil Collins, Reba McEntire, and more. As Senior VP for Mary Kate and Ashley Olsen’s company Dualstar, she created their lifestyle and fashion brand. She also contributed to brands for Hannah Montana, Ryan’s World, and Jane Fonda.

Today, Judy B consults on new and existing fashion and lifestyle brands. She also focuses her efforts on personal styling, helping women and men of all sizes and ages feel good about themselves through fashion. She loves working with individuals to refine their style, starting right in their closets. Her clients refer to her as “the closet goddess,” “the closet whisperer,” and a “magic maker.” With a legacy of talent spanning decades, Judy B. continues to use her passion to make a difference in the world of fashion and beyond.

A LEGACY OF
INNOVATION

SETTING TRENDS IN THE 80S AND 90S

Judy B was one of the creative forces that shaped the look and feel of the 1980s and 90s. Starting her career in the heyday of MTV, she was pivotal to creating the look for more than 50 artists and 80 music videos. With video becoming nearly as important as the music itself, she had the opportunity to design costumes, style artists, and set the trends.

She worked on videos like Michael Jackson's "Liberian Girl," Phil Collins "Do You Remember" and "I Wish It Would Rain," Cheap Trick's "Never Had a Lot," "The Flame," and "Don’t Be Cruel." Her aesthetic shaped the visual storytelling of artists like Harry Connick Jr., Eddie Money, Herb Alpert, Richard Marx, Cheap Kenny Loggins, and more.

In addition to her work in the music industry, Judy also brought her keen eye to film and television, working on 8 television series, 30 movies, and 8 feature films. Her contributions to acclaimed shows like "The Twilight Zone" and "Murder in the Heartland" earned her consideration for Emmy Awards.

FROM ROCK 'N' ROLL STYLIST TO QUEEN OF TWEENS

In the mid-1990s, Judy B began working with Mary Kate and Ashly Olsen as their stylist. Unable to find fashionable off-the-rack clothing for the girls, she began buying women’s clothing and cutting it down to fit. Encouraged by the incredible response to these styles from the public, she knew there was an extensive audience of young girls interested in more fashionable clothes. She created the Mary Kate and Ashley lifestyle label for WalMart, catapulting them into a billion-dollar global brand across 44 categories and earning her the nickname of “the Queen of Tweens.”

Disney took notice, and brought in Judy to consult on the launch of a fashion line for Hannah Montana. Judy B also worked with child YouTube star Ryan Kaji of Ryan ToysReview suggesting a rebrand to Ryan’s World and creating a style guide that drove their branded products to a successful retail launch with global retailers like Wal-Mart.

INFLUENCING BRANDS & ELEVATING STYLES

Judy B's talent lies not only in her ability to create a look and launch brands—her real superpower is intuitively knowing how to embody the essence of a person through fashion and style. She has styled a number of celebrities, including a long collaboration with Melissa McCarthy, designing original looks for her global press tours for multiple films, including red carpet events and press engagements. Judy B continues to style for select clients today.

Building on her earlier experience with the Olsen twins and other brands, Judy B also consults with individuals who wish to launch their own lines. She helped shape Melissa McCarthy’s Seven7 clothing line and worked with icon Jane Fonda as creative director and consultant on her new active and athleisure lines. She also launched several of her own clothing lines, including Real Fashion for Real Women®, and Gratitude Attitude®.

Today, Judy B focuses her attention on personal styling, helping people of all sizes, ages, and genders embrace their unique identity so they can navigate in the world with authenticity. She believes fashion can be a bridge to feeling good about ourselves, and loves to work with individuals to refine their look, starting right in their closet. Her clients refer to her as “the closet goddess” and “the closet whisperer,” describing the work she does as magical. With a legacy of talent spanning decades, Judy B. continues to use her passion to make a difference in the world of fashion and beyond.

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